Patricia Schlenter, what is your definition of a start-up?
The key attribute of a start-up is its ability to grow. It is a company designed to scale quickly. It is also a state of mind: they are individuals willing to give up stability, they join a start-up to make decisions for the promise of drastic growth and for the excitement of making an immediate impact.
What do you need to establish a start-up?
You need a good team and an idea that is scalable, you need to know what your customer wants and you need to know how to bring it to market.
Is there something a start-up should never do?
You can’t give into the hype, you don’t give away equity without getting something in return, you can’t be a perfectionist, but you must always be willing to learn.
When is a start-up no longer a start-up?
It stops being a start-up when people don’t feel as though what they are doing has impact.
Can you tell me at what point a start-up is no longer a start-up, but a “real” company?
There is no specific point in time when a start-up is no longer a start-up. For some, it may be when metrics like profitability or market share targets are achieved, for others it may be the moment when they are acquired by a different company.
What were the characteristics of the start-ups you chose for Kickstart Accelerator?
We chose early-stage start-ups with a minimum viable product, a great team and potential/traction.
What did the start-ups receive from Kickstart Accelerator?
The start-ups received monthly stipends of 1’500 CHF, they got the chance to win equity-free prize money of up to 25’000 CHF, along with the chance of securing a potential proof of concept together with corporate partners. Besides weekly masterclasses, the start-ups had access to mentors, experts and investors, allowing them to leverage their networks and share relevant learnings.
Can you give me an example of a typical start-up, maybe one from Kickstart Accelerator?
Check out Veezoo. This start-up does research with your data, they give you the answers you seek and present it to you in a visual format.
Is responsible for defining the structure of the accelerator program and she is in charge of the program as it progresses, culminating in demo day for all participating start-ups. Additionally, she managed multiple stakeholders of 45+ corporations and 30 start-ups, as well as acting as the lead for PR/Marketing and investor relationships.