Diverse

Which start-up would you like to have founded?

We asked people on Zurich’s streets which existing start-up company they would like to have founded.

by ANDREA GERMANN (text) and REMO BERNET (photos)

Ladan (29), Communication Designer

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«Personally, I like those fundraising platforms like ‹wemakeit›. The fact that you can finance something big with many small amounts really impresses me.»

Tom (34), Webdesigner

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«I’ve been involved in a start-up myself. We predicted the trend of QR-Codes. Unfortunately, the idea didn’t work out as well we originally planned. Besides that idea, I think that Google is ingenious – a white webpage that actually dominates the world.»

Kaltrina (30), Psychologist

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«I find ‹Freitag› an exciting company because they started so small and then developed incredibly. I think it’s great that they use good, recycled materials for their bags and clothes.»

Dominik (48), Entrepreneur

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«I have set up my own start-up called Esbatech in 1998, which is dedicated to the research and development of new medicines. In January I founded a new biotech-company called ‹CDR Life›. It was important to me to move something and to develop my own ideas as well as pursuing them.»

Judit (29), Social Worker

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«I would like to have invented ‹Facebook›, because I would improve the privacy guidelines. It is important to me that the privacy of the users is protected!»

Hans-Ruedi (83), Pensioner

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«‹Google› is simply sensational! I like how the site performs as well as the young and modern flair. I can also imagine that the employee climate must be excellent!»

Annette (41), DAN-Therapist

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«Even if it is a utopian idea to think about that – I would like to have invented the cosmetics company ‹PM International’›. Why? Because they are contemporary and they produce healthy everyday products.»

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