The Couponing Philanthropist: How One Woman Helps Local Shelters

The Couponing Philanthropist: How One Woman Helps Local Shelters

Couponing isn’t just about discounts It can also be an opportunity to provide back to charities. A few coupon websites are providing coupon codes which donate part of the price to a particular charity.

The donation type allows customers to select which charities they want their money to be donated to when they check out. This will allow them to discover more about different causes that can spark discussions on how to prioritize causes and the effectiveness of their efforts.

Coupons for donation

If customers buy coupon codes at a discounted price the option is to donate a percentage of the amount they spent to charity. This offers a powerful incentive for coupon users to spread the wealth. Families that struggle to meet their financial obligations frequently rely on food stamps and federal subsidies. However, those who are proficient in the skills of extreme couponing can get essential household items with a pennies-per-dollar price.

Motivated by extreme couponers that she watched on TV, Tufts University junior Christina Steinberg started to raise money for foods, toiletries, and school equipment for families who live in the local area. The student kept track of advertisements and newspaper articles using a spreadsheet and even founded an organization called 501c3 in order to aid her cause.

Group coupon sites can be a very popular method for consumers to raise money for their cause, and without being aware of it. For example, Goodshop donates a portion of the referral fee it gets when its customers purchase a coupon at one of its partners’ merchants to a chosen cause.

Save Money While Giving

Couponing benefits more than just the shoppers. It also makes a difference in charitable giving. Numerous coupon companies have begun working with charities in order to help local communities. These partnerships benefit both the charity and the coupon services.

For example, Groupon runs a deal-a-day site that donates to charities per coupon purchase. The company gives anywhere from 20 to 40 percent of the value of each coupon it sells to a favored charity.

Leaders of nonprofits say couponing for charity can help the cause by boosting visibility and attracting new donors. However, they warn customers to check the specifics of the coupon.

Steinberg is able to balance her busy couponing with her studies at Tufts and believes she has seen her efforts make an enormous difference in the lives of single moms that are struggling at their shelters in the area. Her suggestion to anyone who wants to become one of the couponing pros keep your eyes at the goal, and keep in mind why you’re doing what you do.

Philanthropic Couponing

Coupons to encourage charitable giving can be an effective tool to raise funds for your nonprofit organization. It is possible to use third-party coupon sites or create yourself a social benefit coupon campaign.

As an example, Groupon offers deals on local products and services, which enable users to donate some of the money they spend for a charity of their choice. Learn more about these types of fundraising by visiting their blog.

Be aware of the products and other items that are required by your intended customer to ensure that you’re using coupons effectively. A local shelter for homeless people might wish to purchase things for their hygiene like soap or shampoo.

If you’re not already making the effort, take a look at the sales at your local store and coupon offers to purchase high-end products at pennies on the dollar. As an example, some retailers provide Buy One Get One Free offers, which when paired by using coupons could cut the total cost to as little as $0.01. There is also a list of current needs using online resources like The BBB Wise Giving Alliance and Guidestar.

Supporting Charities on a Budget

The use of coupons and online shopping sites with charitable motives can improve brand loyalty as well as the satisfaction of customers. They can also encourage people to contribute beyond the cash donation by giving them the option of a second donation at the time of checkout.

In selecting a couponing provider that they can partner with, charities should vet the company carefully. They should consult resources like Charity Watch, Consumer Reports and BBB Wise Giving Alliance to know more about the company’s history and its support for charities.

Jan Sondys, a senior IT manager for Walbridge in Ohio owned General Motors Corp, spends about two-three hours a day, clipping coupons and purchasing products in bulk during her lunch break. Her inventory includes enough hygiene supplies, cleaners and school supplies for the needs of two shelters in the area each year. She even organizes a group of employees to help to donate items that are needed for the shelter. This is part of a bigger charitable giving plan she has in place which includes charitable donations within her budget for the month.